Web Design Luton
What is the best way to go about looking for quality web design in Luton? Like other medium-sized towns, Luton seems to have no shortage of web designers but what factors should be taken into consideration when choosing the right one for your project?
Seven essential considerations:
- Will the web design be unique and relate specifically to your customers or your audience?
- Does the web-designer carefully listen to your requirements?
- Does the designer come across as having inspiring ideas of their own?
- Does their portfolio include Luton based web design?
- Are their designs fully responsive, mobile-friendly ones?
- Will your website be designed with back-end administration which allows you to make changes as and when you need them?
- Does the web designer provide after sales support?
Affordable web design in Luton
I offer an affordable Luton based web design service that fulfils all seven of the above requirements. Having lived in Luton all of my life I have extensive local knowledge of the area. This has proved invaluable when working on Luton web design projects such as the Luton Directory.
Bespoke local web design for unique individuality
Too many web designers seem to think that stunning graphics and state of the ark widgets are enough to seduce a web-site’s visitors. The truth is that designing a visually compelling website is only part of what a good web designer should be doing for you. I believe in creating sites that are as individual as the business or service they represent. Whether you are a business, a charity or an individual, it is this that reaches out to your visitors and turns them into customers or regular users of whatever it is your site promotes.
Listening comes first
You may also come across web designers who want to talk at you, rarely pausing to listen to your requirements and ideas. Whilst I have no shortage of inspiration or creative ideas to offer, listening carefully to my client’s ideas and knowledge always comes first.
Updating your website’s content
Some web designers provide websites that only they are able to make changes to. This locks their clients into a dependency relationship where important updates can face costly delays. The websites I design use a content management system (C.M.S.). This ensures that you, the website owner, have complete freedom to make content changes as often as you want to.
Web design and search engine optimisation
Beware of web designers who say they experts in search engine optimization (S.E.O.) and claim they are able to optimise your website to rank highly with Google. There is a simple test you can apply to check out this sort of claim. All you need to do is run two or three searches in Google, using the most popular search terms, e.g. “Web Design”, “Web Designer” and “Web Design SEO Service”. Ignore any paid ads which appear at the top of the page and look for the web designer’s own website amongst the remaining results on the first two or three pages. If the site is not listed it is self-evident that the designer cannot do for himself what he claims to be able to do for you!
The truth is that S.E.O. is the 21st century’s equivalent of the philosopher’s stone. No matter what they tell you, nobody has a formula that will get your website to the top of Google’s search results for popular keywords. However, a combination of good web design and high-quality content will provide a strong foundation on which to build a staircase to the top over a period of time. My business is web design, not S.E.O. But I do ensure that my designs are search engine friendly ones. This means that your website will have the kind of structure and coding that search engines like Google approve of.
Reliable web design in Luton
It goes without saying that reliability would be high on any list of requirements for web design. Unsurprisingly, every web designer in Luton will claim to provide the most reliable service. Web designers are no different from any other businesses. They range from the totally reliable to the not-so-reliable. My new clients are always welcome to verify my position in the “totally reliable” part of the scale by requesting references from past and existing clients.
The best Luton based web designer
So whether you need a website for your business products or services, your charity, community enterprise, or for something that you do as an individual, why not contact me? Together we can ensure that your business benefits from the best web design in Luton.
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