I create beautiful accommodation websites that get more direct bookings

I specialise in website design and ongoing strategic digital marketing for accommodation types from bed & breakfasts to hotels and self catering properties to campsites and fishing holiday venues.

Accommodation Website Design

Case Studies

From a creative and strategic perspective, every website I create, every element and feature I develop for my clients, should be stunning and functional.

  1. Bounty Lakes
  2. Legsy Golf
  3. Fatfish Motorsport
  • Bounty Lakes – Fishing & Camping Website

    Bounty Lakes provides camping along with fishing and tackle hire at their well established venue in France.

    I worked with Bounty Lakes to deliver a re-design of their existing website and increase customer engagement. I built a custom website that showcases the outstanding beauty of the lakes and the facilities within the complex, while making it easier for online visitors to book fishing packages, hire tackle and find the information and resources they are looking for.

    Bounty Lakes - Fishing And Camping Website
  • Legsy Golf – Golfing Holidays Website

    Legsy Golf provide golfing tours holidays throughout the UK

    Working closely with the their marketing team, I designed and developed a bespoke website that allows users to search for local courses, book golfing holiday packages and increased visitor engagement with tips and tutorials sections.

    Legsy Golf - Golfing Holidays Website
  • Fatfish Motorsport – Le Mans Camping

    Fatfish Motorsport provide camping and tent hire for the Le Mans motorsport events in France.

    I designed a responsive website with an online booking system and a flexible content management system to enable ease for use for their customers and administrators.

    Fatfish Motorsport - Camping Website

Do you need a website for your holiday accommodation?

Wether you have an existing website which isn’t maximising its full potential or you require a new website for your holiday accommodation, I can help you build an effective web presence which portrays the essence of your property and expand your online visibility.

I have developed many websites for the holiday accommodation industry, with each and every website having its own unique qualities and from my experience in this field I am able to share my knowledge with my clients to help them better understand what the market requires and what their customers needs are. I help businesses create a memorable story with its own unique qualities that directly appeals to your customers.

Essential Features

Of An Accommodation Website

  1. Photographs
  2. Descriptions
  3. Directions
  4. Contact Details
  5. Availability Calendar
  6. Guestbook
  • Photographs

    A picture is worth a thousand words and photographs are the most important part of your holiday or accommodation website. Great photos (and video) will tell a story far better than words, give immediate impact and well taken photographs will attract more visitors to your website. Take time setting up your shots, make sure you have good lighting and that the property is well presented. If you have outside space, be sure to capture its beauty when the sun is shining. Use as many photos as you can, the more you have the better your story!

    Make use of all your images and really show the potential of your property.

    Photographs for an accommodation website
  • Descriptions

    Create content that is original, creative and that speaks to your users at a personal level. Using genuine and empathic content, try to paint a picture of what a holiday at your property is like. Include any extra facilities you offer which could enhance your guests’ holiday. Recommend local places of interest and if there are special events going on in the vicinity use them as a selling point in your descriptions.

    Descriptions for an accommodation website
  • Directions

    Its important to provide clear directions to your property as holidaymakers may not know the area or how to get there. Embed Google maps into your contact or ‘how to find us’ pages with perhaps a route planner from local ports or airports. Also provide information on local taxi firms, bus services and car hire.

    Directions for an accommodation website
  • Contact Details

    Ensure your telephone number is prominent in either the header or footer of your website. Having a prominent telephone number provides a level of reassurance for the visitor – some people will want to speak to you directly before they book. Have an answering machine so that you don’t miss potential bookings. As well as booking forms, it’s a good idea to have a simple contact form which enables visitors to send enquires and helps build trust and engagement.

    Contact details for an accommodation website
  • Availability Calendar

    An availability calendar for self-catering accommodation, holiday cottages, holiday homes/villas, guest houses and B&Bs puts you in control of all your bookings in a single location, you can display flexible or seasonal rates and prices. Your customers can view availability and book directly on your website.

    Availability Calendar for an accommodation website
  • Guestbook

    Having a guestbook on your website is a good way of attracting new custom; they provide reassurance, tips and advice, helping you build important trust and retention. Remember to email guests upon their return, asking them to submit a review.

    Guestbook for an accommodation website

Ongoing Digital Marketing for your accommodation website

I specialise in online marketing for B&Bs, Cottages, Hotels, Campsites and fishing holiday venues. I can help with SEO (search engine optimisation) of your website, social media, Pay Per Click and email marketing to increase qualified traffic and higher conversion rates. From my experience, I know what works to harness the right digital marketing techniques for your accommodation website.

Digital Marketing for your accommodation website

Let’s Talk!

Ready to get started with an affordable accommodation website design? Let’s get it started. Please fill out the project enquiry form in as much detail as possible and I’ll be in touch.

Work With Me

Get the latest insights

industry trends, technology & ideas